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What is ROAS and its Calculation
As a business owner or marketer, you probably have heard of ROAS, or Return On Ad Spend. You’ve set aside your budget for advertising. But
Customer Loyalty & Retention: Key Differences and Strategies
Acquiring customers costs brands more than ever before, and those customers have never been as discerning and demanding of personalized experiences as they have today,
Can ‘Green’ Product Claims Be Trusted?
Products with eco attributes let consumers make informed purchasing decisions aligned with environmental concerns. They also give businesses much needed pricing power. With so much
Jewellery Shows Exhibitors Co-Create Facets of Brilliance
The Hong Kong International Jewellery Show which closes today (March 4), together with the concurrent Hong Kong International Diamond, Gem & Pearl Show, gathered more
Will Smart Rings Reign Over Wearable Tech?
Smart rings, a new intelligent wearable device, encompasses features such as health monitoring, exercise tracking, message reminders, and NFC, etc. It is similar to smart
Jewellery Shows 2024: The World’s Preeminent Jewellery Marketplace
A magnificent jewellery showcase awaits as the Twin Jewellery Shows, namely the Hong Kong International Jewellery Show and the Hong Kong International Diamond, Gem & Pearl
Influencer Marketing: Key Metrics and 2024 Trends
Influencer marketing still stands at the forefront in the marketing realm this year, with the power of influencers remains supreme. A significant 67% of marketers are
The Hidden Gems: Jewellery Selections for 2024
Stunning jewellery, accessories and gemstones are astonishing the crowd as we edge closer to the annual Hong Kong International Jewellery Show and Hong Kong International
