Everyday Sourcing Tips
Equip for the Digital Era
Filter by Categories:
What is ROAS: A Deep Dive (Part 2)
ROAS, or Return On Ad Spend, measures how well your marketing campaigns are running. After understanding the basics in Part 1, let’s talk deep into
IT Innovations Propelling the Smart City Development: Navigating the Urban Techscape
2024-2025 holds immense promise for the Information Technology (IT) and Smart City sectors, as cutting-edge technologies and innovative strategies reshape the landscape. In the realm
10 Recommended Electronics Leading the Market
Electronics that catch customers’ eyes are often those which embrace the latest technologies and shine bright in the competitive market. Smart devices and computing products
Introducing UKCA Marking
UKCA stands for “UK Conformity Assessed” which is the British version of the European Union’s CE marking. Though not quality indicators or certification marks, UKCA
Maximizing Conversions: Effective Call to Action
A crucial metric called Conversion Rate Optimisation (CRO) helps the best-performing marketing teams know how to get the most leads out of existing traffic. A
What is ROAS and its Calculation
As a business owner or marketer, you probably have heard of ROAS, or Return On Ad Spend. You’ve set aside your budget for advertising. But
Customer Loyalty & Retention: Key Differences and Strategies
Acquiring customers costs brands more than ever before, and those customers have never been as discerning and demanding of personalized experiences as they have today,
Can ‘Green’ Product Claims Be Trusted?
Products with eco attributes let consumers make informed purchasing decisions aligned with environmental concerns. They also give businesses much needed pricing power. With so much
