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What is ROAS and its Calculation
As a business owner or marketer, you probably have heard of ROAS, or Return On Ad Spend. You’ve set aside your budget for advertising. But
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Customer Loyalty & Retention: Key Differences and Strategies
Acquiring customers costs brands more than ever before, and those customers have never been as discerning and demanding of personalized experiences as they have today,
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Can ‘Green’ Product Claims Be Trusted?
Products with eco attributes let consumers make informed purchasing decisions aligned with environmental concerns. They also give businesses much needed pricing power. With so much
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Jewellery Shows Exhibitors Co-Create Facets of Brilliance
The Hong Kong International Jewellery Show which closes today (March 4), together with the concurrent Hong Kong International Diamond, Gem & Pearl Show, gathered more
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Will Smart Rings Reign Over Wearable Tech?
Smart rings, a new intelligent wearable device, encompasses features such as health monitoring, exercise tracking, message reminders, and NFC, etc. It is similar to smart
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Jewellery Shows 2024: The World’s Preeminent Jewellery Marketplace
A magnificent jewellery showcase awaits as the Twin Jewellery Shows, namely the Hong Kong International Jewellery Show and the Hong Kong International Diamond, Gem & Pearl
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Influencer Marketing: Key Metrics and 2024 Trends
Influencer marketing still stands at the forefront in the marketing realm this year, with the power of influencers remains supreme. A significant 67% of marketers are
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The Hidden Gems: Jewellery Selections for 2024
Stunning jewellery, accessories and gemstones are astonishing the crowd as we edge closer to the annual Hong Kong International Jewellery Show and Hong Kong International
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Jewellery Trends 2024: A Shimmering Forecast
The world of jewellery is constantly evolving, each year bringing in a fresh wave of creativity and style that reflects the shifting landscapes of culture
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It’s Playtime! 8 Toys & Games Recommendations
The Toys industry is constantly embracing changes in customer preferences. With technological advancements surging, it is unsurprising to see emerging demands for smart, eco-friendly, and
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HKTDC Webinar Recap – eCommerce Magic for Toy Retailers: Safety Standards and Successful Fulfilment
Want to elevate your sourcing strategies and quality control frameworks? Explore alternative sourcing strategies with our latest webinar: “E-commerce Magic for Toy Retailers: Safety Standards
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International Buyer Survey: The Evolving Sourcing Ecosystem
From digitisation to disintermediation, the pandemic has significantly accelerated sourcing trends that have been unfolding over the years. Meanwhile, geopolitical shifts, the war in Europe,