In today’s fast-paced, ever-evolving digital landscape, staying ahead of the curve is crucial for marketers worldwide. With billions of users engaging online and new technologies reshaping the way brands connect with audiences, the importance of data-driven strategies has never been greater.
This report dives into the latest global digital marketing statistics, offering actionable insights into emerging trends, audience behavior, and the platforms dominating the industry. Whether you’re a seasoned marketer or just starting out, these findings will help you refine your strategies and stay competitive in the global market. Let’s explore the numbers behind the trends shaping the future of digital marketing.
1. Can You Give Me An Overview of Global Online Audiences?
People currently spend significant time on the internet and social media, as frequently reported in the news — but exactly how much? As indicated in the above chart, the average spent time of an internet user aged 16 or above is around 6 hours and 38 minutes daily, and they tend to browse the net on mobile phone, followed by a traditional PC.
So why do people go online in the first place? Not surprisingly, finding information (62.8%), connecting with friends and family (60.2%) and staying updated with news and events (55%) topped the list, while a significant 54.7% looking for entertainments as well.
In terms of internet user demographics, females in general spend more time on the net across age groups, and younger users (aged 16 – 54) tend to spend more time surfing the internet.
Despite AI’s emergence as an alternative solution provider to queries, traditional search engines still predominate in today’s marketplace. Google continues to rank first with an exceptional 89.73% share of web traffic referrals, followed by Bing (3.98%), Yandex (2.55%) and Yahoo! (1.29%) and other well-known search engines.
2. How Can E-Commerce Leverage Digital Marketing for Business Growth?
As shown in the above tables, according to Semrush’s ranking of the most visited websites in November last year, tech giants Google, YouTube and Meta’s Facebook were the top 3 popular sites globally. Brands can consider boosting their online presence on these platforms/channels.
The top Google shopping search queries by volume last year were famous brand names such as iPhone, Samsung, and Nike. Interestingly, it was found that smartphones/gadgets and sports brands were among the most searched items by global internet users.
When asked what incentives would motivate them to make an online purchase, internet users aged 16+ named free delivery (52.6%), coupons and discounts (40.2%), positive customer reviews (33.2%) and easy returns policy (31.9%) as some attractive purchase drivers that e-commerce companies can consider to offer.
Learn More:
3. What Are the Suggested Social Media and Contents for Brand Awareness?
Different social media platforms serve different purposes, and when it comes to web traffic referrals which often happen for social media ads, Facebook and Instagram still outperform their counterparts remarkably. It is worth noting that emerging social channels like X (formerly known as Twitter) and YouTube are also worth developing.
Read More:
Meta’s Social Media Outlook 2025: Facebook, Instagram, and Threads Business Guide
Apart from search engine marketing (SEM) and social media ads, brands should also focus on building good word of mouth online as nearly 30% of internet users rely on it to discover new/ unfamiliar brands. Good customer experiences and quality contents are key in this regard.
Learn More:
For insights into more technological trends worldwide, visit our upcoming InnoEX fair in April to learn more!
Click through below banner to pre-register:
Apart from effective digital marketing, quality products are also crucial to e-commerce success! Kickstart your sourcing with our e-Marketplace to maximize business advantages today.
Simply click through below banners to get started:
