Life would be dull without an entertaining element such as toys and games. In fact, toys and games are not only appealing to the youth but also across generations and demographics, as you can see fabs from Pokémon GO to Ring Fit Adventure in recent years which become a common topic among members of a family. New forms of toys that utilize the latest AI/VR technologies and robotics are also gaining popularity in the market. [1]
To tap into the Toys and Games market, look out for the following categories or product characteristics that will help maximize your competitive advantage:
1. Digital Games
Appreciate the beauty of the blurred border between reality and the virtual world! With technological advancements, toys and games in the metaverse (a.k.a. “MetaToys”) are growing in numbers and fans. [1] A traditional game can be turned modern with a shade of 3D art or a mobile app version that cater to the needs of the next gen. [2] The management of a local toy manufacturer, SEMK Holdings International Ltd, created a NFT of its famous B.Duck and shared:
Interactions in the metaverse can extend to offline sales and brand experience and increase brand loyalty and attract new fans. Full connectivity between virtual and bricks‑and‑mortar business is in sight.
2. Educational Toys and Games
Whether it is a plush toy, assembling parts or a board game, the essence is in the learning experience during the play. Children (including kids at heart) will be more impressed if the toys or games deliver a message or something beyond mere playing – it can be a planet discovery in outerspace exploration, or simply sustainability and mathematics.
3. Retro Toys
Equally adored is the all-time favourite brands and cartoon figures such as Disney and superheroes. [1] Gadgets that help kids practice cookery, fashion design or problem-solving (as in a puzzle or Cubic Cube) are everlastingly in demand – great if they provide some sensory sensations like smell and touch too. [3]
If you are into the above toy recommendations and want to start your sourcing journey, take a look at below Simple Tutorial on Request for Quotations (RFQ) on our hktdc.com Sourcing platform. Swipe to the left for the illustration slides:
Access the full tutorial here for a more detailed process instruction.
Apart from online sourcing, do visit us at the coming physical fair in January 2023 for an attractive selection! You will be amazed by the variety of smart, innovative toys and games by local and international manufacturers.
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