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With advancements in artificial intelligence and data analytics, beauty brands and products can be tailored to individual consumers' unique skin types, tones, and concerns. Smart beauty devices and apps allow users to track their skin conditions and get customized product recommendations and routines. Sustainable and vegan beauty products are also becoming increasingly important to consumers. There is a growing demand for natural, organic, and cruelty-free offerings made from ethically sourced ingredients. Reusable and recyclable packaging is another area of focus for companies looking to establish green credentials. Wellness-inspired beauty continues to be a major theme. Consumers are looking for beauty products that deliver healthy ingredients and benefits beyond just external appearances. Probiotics, vitamins, minerals, and other supplements are being added to beauty and skincare formulas to boost immunity, balance the skin's microbiome, and enhance overall well-being. With mounting health and environmental issues, conscious consumption is at the forefront of people's minds. The beauty brands and products that demonstrate authentic purpose and actions will resonate the most with customers in 2023 and beyond.Get some of these from hktdc.com Sourcing.